About Rogue theory
Rogue: because we question everything conventional.
Theory: because we back it with testing, data and proof.
Together, it’s a philosophy: Be different, but be right.
Founded by Evan Woods, Rogue Theory sits at the intersection of data and storytelling — helping DTC brands scale with precision, creativity, and purpose. We partner with teams who want to break through the noise and grow on their own terms.
We don’t just run ads or outsource strategy — we build systems, narratives, and experiments that make growth inevitable.
Our vision
Our Values
We partner with you to hit your goals while staying grounded. We're data-driven, creative, hands-on, and a little contrarian.
Keep It Human.
Behind every click is a person. Behind every brand is a story. We use data to inform, not to replace empathy or creativity.
Think Different, Prove It.
We don’t follow trends — we test them. Every idea starts with curiosity and ends with data. Creativity means nothing without proof.
Be Hands-On.
We don’t “manage” work — we make it. From scripts to dashboards, we stay in the trenches with our clients, because the best strategy comes from doing.
Build Systems, Not Surprises.
Growth isn’t luck — it’s process. We build frameworks that make performance repeatable, so brands can scale with clarity instead of chaos.
Win Together.
We treat our clients like teammates, not accounts. When something works, we celebrate it together — when it doesn’t, we fix it together.